Creative Strategist | Storyteller | Brand Builder – Turning Ideas into Impactful Campaigns.
I craft compelling brand narratives that resonate with audiences and drive engagement. With a background in advertising, social media, and digital storytelling, I create campaigns that combine creativity with strategy to deliver results.
My work profile
Art Director/ Stylist
2020 to now
I take pride in my sense of style and creative design. I began with small gigs for Indian restaurants as an intern during my Bachelor’s and went on to become a full-blown freelance art director, working with over 20 established brands for their commercials.
Assistant Director
2020 to 2022
Working in 2 independent film sets made me a multitasker and a dynamic worker. I managed responsibilities across two other departments and improved time management. One of the features I worked on won Best Debut Director Award in the 10th Noida International Film Festival.
Social Media Content Creator
2021 to now
My design skills naturally translated into graphic design during the pandemic. In 2023, I was the director of Marketing at UNSW’s United Nations Society and led a team of 6. We worked together to redesign our brand persona, style and digital presence. For a brief period I was also a freelance social media manager for an Australian start-up.
Journalist/ Content Creator
2022 to now
In 2023, I began working as a content journalist for Indian Link Media Group - the largest Indo-Aussie publication in Australia. I create visual stories, write articles, film reviews, create social media content, conduct interviews and edit videos among other things.
YouTube Presenter, Photographer, Editor, Production Manager
2021 to now
In 2022, my company produced tech gadget reviews on YouTube for a South Indian tech giant, Sangeetha Mobiles. I presented over 100 videos in 2 different languages.
In 2023, I used my free time to create content on Instagram. I occasionally met photographers, actors and models to style, film, photograph, design sets, and made my own prosthetics.